Success Stories: Major Events We’ve Brought to Life in Saudi Arabia
Saudi Arabia’s event sector has witnessed a dramatic transformation in recent years, with landmark projects redefining creativity and standards across the Kingdom. At Eventure Plus, we’ve proudly contributed to this evolution by delivering complex, high-profile events like Imagination Park, the WTA Finals, and Saudi Founding Day. Each project posed unique challenges but also showcased our relentless drive for creative solutions and operational excellence.
Imagination Park: Bringing Global Pop Culture to Riyadh
Challenge:
Delivering immersive experiences for four iconic Netflix series—Money Heist, Squid Game, Stranger Things, and Army of the Dead—in the heart of Riyadh required more than standard event builds. The scale was massive, with over 180,000sqft transformed into themed zones, food courts, and retail spaces. The installation had to meet strict creative guidelines from multiple international partners and be executed within tight deadlines as part of Riyadh Season’s most anticipated attractions.
Creative Solution:
Our team excelled in complex set construction and rapid prototyping—allowing us to provide detailed mockups for client approval before full roll-out. We integrated local touches with international standards, ensuring smooth collaboration with global franchise owners and local authorities. Custom scenic elements, interactive structures, and integrated digital displays made each zone both authentic and operationally robust, resulting in one of the season’s top-performing attractions.
WTA Finals Riyadh: Setting a New Standard for Sports Hospitality
Challenge:
Hosting the prestigious WTA Finals—Saudi Arabia’s debut as a major global tennis destination—required creating premium player and VIP spaces inside King Saud University’s indoor arena. Key challenges included designing hospitality zones that balanced international luxury with Saudi cultural aesthetics, managing logistics for player comfort (private locker rooms, spa areas), and tight time frames for setup and execution.
Creative Solution:
We leveraged modular construction techniques to deliver luxury lounge fit-outs and specialty seating, using locally sourced materials and advanced finishing methods to meet both WTA and Saudi standards. Detailed event management, real-time progress tracking, and proactive coordination with international partners were crucial, especially when adapting spaces with last-minute changes. Our meticulous approach ensured the event was praised for its premium ambiance, even as organizers worked to grow audience engagement for future editions.
Saudi Founding Day: Celebrating National Heritage on a Grand Scale
Challenge:
Saudi Founding Day spans multiple regions and venues, each with its own requirements for immersive, educational, and culturally authentic activations. The task: create large-scale structures, period-accurate scenic elements, and engaging interactive booths across varied, sometimes outdoor, spaces—plus manage rapid deployment and dismantling for events with tight, nationally coordinated timelines.
Creative Solution:
Our process began with in-depth research and consultation with historians to ensure absolute authenticity. We fabricated monumental gates, themed pavilions, and region-specific installations using a mix of traditional motifs and modern construction. Close coordination between our design and engineering teams enabled us to overcome location-specific obstacles and deliver visually stunning, safe, and operationally effective event environments—all while maintaining agility to respond to shifting requirements as they arose.
Eventure Plus: Your Partner for Exceptional Saudi Events
From entertainment festivals to international sporting events and national celebrations, Eventure Plus brings unparalleled experience, advanced facilities, and hands-on expertise to every project. With our 5,500sqm in-house production facility and a multidisciplinary team, we turn ambitious ideas into reality—on time, on budget, and to a world-class standard.
Ready to elevate your next event in Saudi Arabia? Trust Eventure Plus to deliver creativity, precision, and memorable outcomes every time.
